Adidas x Bad Bunny at Coachella: Building One of the Largest Outdoor Living Wall Activations of 2023.

Building a Living Landmark in the Desert

Temporary architecture at festival scale presents a unique challenge. Every detail must move quickly, perform under extreme conditions, and create an immediate emotional impact for thousands of visitors each day.

The Adidas x Bad Bunny activation combined entertainment, hospitality, fashion, architecture, and biophilic design into a single immersive destination. Massive living wall surfaces wrapped the structure while the sculptural bunny portal became an iconic photo opportunity throughout Coachella weekend.

Elevation Living Walls coordinated the horticultural installation and living wall execution under aggressive timelines, desert heat, and event-driven construction sequencing — delivering a botanical environment designed to feel alive, immersive, and visually unforgettable.

Designing for Experience, Movement, and Social Engagement

The activation was intentionally designed to create emotional interaction and visual discovery. Visitors moved through the giant sculptural bunny portal into an immersive botanical environment layered with texture, lighting, wood detailing, and living plant material.

In many ways, the project represented the convergence of hospitality design and experiential marketing — where architecture itself becomes part of the storytelling.

From Construction Site to Cultural Destination

By opening weekend, the activation had transformed from a raw construction site into a globally photographed cultural environment visited by celebrities, influencers, artists, media outlets, and festival attendees from around the world.

Experiential environments are ultimately about people — creating moments guests remember, photograph, share, and emotionally connect with.